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Facebook Sued over Newly Launched ?Ç£Want?Ç¥ Button

You can?ÇÖt always get what you want, and sometimes just wanting can be problematic. Facebook was sued in federal court on Friday for its recent launch of a ?Ç£Want?Ç¥ button ?Çô a feature that lets users create wish lists of products by clicking a button that appears beside the products online. Facebook recently announced that it was testing the new feature on the websites of several online retailers, including Pottery Barn, Nieman Marcus, and Victoria?ÇÖs Secret.?á Facebook is also trying out a ?Ç£Collect?Ç¥ button and the familiar ?Ç£Like?Ç¥ button to see which of the three draws more clicks. But a Michigan company called CVG-SAB, LLC claims that it has marketed and used a ?Ç£Want?Ç¥ button in essentially the same way since September 2010.?á The company, which operates the websites wantbutton.com and wanttt.com, also owns several U.S. trademark registrations, and even more pending applications, for the term ?Ç£WANT?Ç¥ when used in… Continue Reading

October 2012
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