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Yahoo! v. Facebook: Clicking Through the Blogosphere Bias

Originally posted March 13. ?áUpdated March 28, 2012. On March 12th, Yahoo! filed a patent infringement lawsuit in the Northern District of California alleging that Facebook infringes ten Yahoo! patents.?á Immediate reaction has been widely critical of Yahoo!, from interpreting statements made in the filing as a claim by Yahoo! that it ?Ç£patented the whole idea of Facebook?Ç¥ to characterizing Yahoo! as ?Ç£relentlessly stagnating as Facebook innovated.?Ç¥?á Such is to be expected from the blogosphere with regard to the party asserting software or Internet-related patents.?á However, if one really wants to weigh the merits of this lawsuit and the claims being made about it, there really is no substitute for digging into the subject matter of the patents that Yahoo! claims cover various aspects of how Facebook operates: Yahoo!?ÇÖs ?Ç£Advertising Patents?Ç¥ Yahoo! claims protection in systems and methods for advertising, placing advertisements on a web page in a manner according… Continue Reading

Pinning Down Your Brand: Pinterest Issues of Consideration to Brand Owners

We?ÇÖve all heard of it.?á It?ÇÖs been in the news.?á You?ÇÖve seen it on Facebook.?á Charlie Sheen is probably even getting in on it.?á The latest buzz in social media: Pinterest (#Pinning!).   Pinterest describes itself as a virtual pinboard.?á Users of the site ?Ç£pin?Ç¥ images they discover on the internet to their own pinboards.?á Other users can view the images pinned to someone?ÇÖs pinboards, click through those images to the original site where the content was found, and share those images with others (?Ç£Repinning?Ç¥).   Pinterest has enjoyed an enormous increase in popularity over the last year, rising to over 17 million users as of last month?Çöhitting the 10 million user mark faster than any independent site in history, according to one study.?á Alexa shows that Pinterest.com is now the 16th most popular website in the U.S., and the 62nd most popular worldwide.?á And it drives significant referral traffic… Continue Reading

Peeved with Biebs: Justin Bieber Sued over Joustin?ÇÖ Beaver Game App

Last Friday, app developer RC3, Inc. sued Biebs, aka pop star Justin Bieber, seeking the court?ÇÖs declaration that RC3?ÇÖs game ?Ç£Joustin?ÇÖ Beaver,?Ç¥ available for Android?ádevices and the iPhone/iPad, is protected under the First Amendment.?á In a February 13, 2012 demand letter to RC3, Bieber?ÇÖs counsel asserted that the app is a blatant infringement of Bieber?ÇÖs right of publicity and constitutes trademark infringement, trademark dilution, and other violations. The game features a beaver sporting Bieber?ÇÖs (in)famous hairstyle.?á The beaver also wears a purple sweater which, as every Bieber fan knows, is his favorite color.?á (Important! ?áWe don?ÇÖt admit to being Bieber fans.)?á Joustin?ÇÖ Beaver must float down the river while signing ?Ç£Otter-graphs?Ç¥ and knocking evil ?Ç£Phot-Hogs?Ç¥ into the river with his jousting lance. A press release for the game noted, ?Ç£We wanted to create a game that appeals to Justin Bieber?ÇÖs fans.?á He?ÇÖs a hero and adored by millions.?á It?ÇÖs important… Continue Reading

November 2022